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Carlos Herrera · The Mexican Way

Nine kids, one paycheck, and a pot of beans that never ran out.

Carlos's Cookbook  (La Cocina de Carlos)

My mother cooked all of it by feel. I stood next to her with a pencil. Here are 90 of her recipes with the exact measures, so yours comes out the way hers did.

Carlos Herrera in his kitchen
“She never owned a measuring cup. So I measured for her.”
Carlos's Cookbook cover
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How it works

Three steps, and you're cooking

1

You pay

Through Stripe's secure checkout. Card, Apple Pay or Google Pay. I never see your card number.

2

The book opens

Right on the next screen. Phone, tablet or computer, no app to install.

3

It stays in your email

The same link lands in your inbox, so you can open the book again any night you cook.

Nothing ships. No account to make. No password to remember.
The honest math

What “I don't know what to make” really costs

Nobody adds it up. So here's an ordinary month, the way it actually goes in most houses.

The tired-night way

Drive-thru for a family of four$35 to $50 a night
Same food through a delivery appplus fees and a tip
Jarred salsa$4 to $6, tastes like the jar
Rotisserie chicken, eaten oncethe rest goes in the trash
Shopping with no planthe cilantro dies in the drawer
A normal montheasily $300 and up

My mother's way

A 2-lb bag of pinto beansa few dollars, three dinners
One whole chicken, plannedSunday, Tuesday and a caldo
Salsa from tomatoes and a chilepennies a jar
Yesterday's tortillaschilaquiles, not garbage
The Frugal Week chapterseven dinners, one list
The same montha fraction of it

Rough numbers; prices where you live will be different. The part that doesn't change: the whole book costs less than one night at the drive-thru.

Look inside

Real pages from the real book

This is exactly what opens on your phone while you cook. The type is big on purpose.

Page 36 of Carlos's Cookbook
Page 36: red rice. The measures, the story, and the one thing that makes it work.
Page 346 of Carlos's Cookbook
Page 346: red pork tamales, and what to do when the masa won't float.
Page 48 of Carlos's Cookbook
Page 48: pot beans, step by step, with the reason under every step.
Page 460 of Carlos's Cookbook
Page 460: the Frugal Week. Seven dinners and one shopping list.
Page 529 of Carlos's Cookbook
Page 529: from the Recetario at the back: every recipe on one page, made to print.
← swipe for more pages · tap to enlarge →
What's inside

20 chapters. 90 recipes. Nothing left to guesswork.

Every recipe with the exact measures, numbered steps, the reason under each step, and an honest “if it went wrong” so you can save the pot.

And that's a small part of it. 576 pages, every recipe with its measures.

576pages
90recipes
20chapters
1Recetario to print
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Carlos's Cookbook

Instant PDF, on your phone a few seconds after you pay. Nothing ships.

Carlos's Cookbook

Carlos's Cookbook

(La Cocina de Carlos)
  • 576 pages, 90 recipes, every one with exact measures
  • The why under every step, and what to do if it went wrong
  • Two frugal weeks, crowd plans for 20, the leftover tricks
  • El Recetario: every recipe on one page, ready to print
  • 30-day money back, and you keep the book
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What readers write me

From people cooking out of it

Carlos Herrera
A word from Carlos

My mother came up from Michoacán and fed nine of us, plus whoever my father brought home, on one paycheck. She never measured anything. When I asked how much, she said “enough.” So I stood next to her with a pencil for years and wrote down what she wouldn't.

This book is those notes, finished. Written the way she talked, plain and a little bossy, with the reason under every step. No restaurant tricks. Just the way a family eats well on not much, and nothing goes in the trash.

— Carlos
Questions

Answered straight

Is this a printed book you mail me?

No, and I want you to know that before you spend a dollar. It's a PDF, a file that opens on your phone, tablet or computer the minute you pay. Nothing comes in the mail. You can print any page at home, and the Recetario at the back is made for exactly that.

I'm not much of a cook. Is this too hard for me?

It's written for somebody standing at the stove with nobody to ask. Exact measures, steps in order, and under each step the reason, so you understand what you're doing instead of just following. After every recipe there's “If it went wrong,” so a bad pot gets saved, not thrown out.

Will I need ingredients I can't find?

No. The Pantry chapter is the whole cupboard, most of it probably in yours already, and it comes with a table of swaps for when your store doesn't carry something, plus an honest word on when to skip a dish instead.

Is it in English or Spanish?

English, plain and easy, with the Spanish names of the dishes and the little words my mother used, like olla and comal. Anybody can follow it.

I'm not good with computers.

You don't have to be. You press one button and the book opens, like a photo opens. No account, no password. If it doesn't open, write to me and I'll walk you through it or give your money back.

Is this a subscription? Will you charge me again?

No. One payment, one time. No membership, no monthly anything, no free trial that turns into a bill.

What if I lose the file?

The link to your book comes to your email right after you pay, so that's the thing to keep. Lost the email too? Write to me from the address you bought with and I'll send the link again.

What if I don't like it?

Write to me within 30 days and I'll give your money back, and you keep the book. I'd rather do that than have you feel cheated.

Questions before you buy? Write to me, I answer every one myself.

Ready when you are

Cook it the Mexican way. Nothing wasted.

$29.99 once, instant PDF, 30-day money back. 90 recipes and a Recetario to hang by the stove.

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