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Carlos Herrera · The Mexican Way

90 recipes from my abuela's rancho kitchen. Measured to the spoon.

Carlos's Cookbook  (La Cocina de Carlos)

Nobody on the rancho ever measured a thing. I did. Every recipe with the exact measures and the reason under each step, so it comes out right the first time.

Carlos Herrera in his kitchen
“Keep the fire low, keep your eyes open.”
Carlos's Cookbook cover
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How it works

Three steps, and you're cooking

1

You pay

Through Gumroad's secure checkout. Card, Apple Pay or Google Pay. I never see your card number.

2

The book opens

Right on the next screen. Phone, tablet or computer, no app to install.

3

It stays in your email

The same link lands in your inbox, so you can open the book again any night you cook.

Nothing ships. No account to make. No password to remember.
The honest math

What “I don't know what to make” really costs

Nobody adds it up. So here's an ordinary month, the way it actually goes in most houses.

The tired-night way

Drive-thru for a family of four$35 to $50 a night
Same food through a delivery appplus fees and a tip
Jarred salsa$4 to $6, tastes like the jar
Rotisserie chicken, eaten oncethe rest goes in the trash
Shopping with no planthe cilantro dies in the drawer
A normal montheasily $300 and up

The Mexican way

A 2-lb bag of pinto beansa few dollars, three dinners
One whole chicken, plannedSunday, Tuesday and a caldo
Salsa from tomatoes and a chilepennies a jar
Yesterday's tortillaschilaquiles, not garbage
The Frugal Week chapterseven dinners, one list
The same montha fraction of it

Rough numbers; prices where you live will be different. The part that doesn't change: the whole book costs less than one night at the drive-thru.

Look inside

Real pages from the real book

This is exactly what opens on your phone while you cook. The type is big on purpose.

Page 37 of Carlos's Cookbook
Page 37: red rice. The measures, the story, and the one thing that makes it work.
Page 355 of Carlos's Cookbook
Page 355: red pork tamales, and what to do when the masa won't float.
Page 49 of Carlos's Cookbook
Page 49: pot beans, step by step, with the reason under every step.
Page 469 of Carlos's Cookbook
Page 469: the Frugal Week. Seven dinners and one shopping list.
Page 538 of Carlos's Cookbook
Page 538: from the Recetario at the back: every recipe on one page, made to print.
← swipe for more pages · tap to enlarge →
What's inside

20 chapters. 90 recipes. Nothing left to guesswork.

Every recipe with the exact measures, numbered steps, the reason under each step, and an honest “if it went wrong” so you can save the pot.

And that's a small part of it. 585 pages, every recipe with its measures.

585pages
90recipes
20chapters
1Recetario to print
Get your copy

Carlos's Cookbook

Instant PDF, on your phone a few seconds after you pay. Nothing ships.

Carlos's Cookbook

Carlos's Cookbook

(La Cocina de Carlos)
  • 585 pages, 90 recipes, every one with exact measures
  • The why under every step, and what to do if it went wrong
  • Two frugal weeks, crowd plans for 20, the leftover tricks
  • El Recetario: every recipe on one page, ready to print
  • 30-day money back, and you keep the book
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What readers write me

From people cooking out of it

Carlos Herrera
A word from Carlos

On my abuelo's rancho, my abuela cooked on a fogón and put the olla down in the dying coals at night, and in the morning the beans were done, every one whole. In the back of my tío's shop, a clay pot of beans on a hot plate fed everybody who worked there. Nobody in either place ever measured a thing.

So I wrote it all down, with the numbers. Plain, a little bossy, with the reason under every step. No restaurant tricks. Just the way a family eats well on not much, and nothing goes in the trash.

— Carlos
Questions

Answered straight

Is this a printed book you mail me?

No, and I want you to know that before you spend a dollar. It's a PDF, a file that opens on your phone, tablet or computer the minute you pay. Nothing comes in the mail. You can print any page at home, and the Recetario at the back is made for exactly that.

I'm not much of a cook. Is this too hard for me?

It's written for somebody standing at the stove with nobody to ask. Exact measures, steps in order, and under each step the reason, so you understand what you're doing instead of just following. After every recipe there's “If it went wrong,” so a bad pot gets saved, not thrown out.

Will I need ingredients I can't find?

No. The Pantry chapter is the whole cupboard, most of it probably in yours already, and it comes with a table of swaps for when your store doesn't carry something, plus an honest word on when to skip a dish instead.

Is it in English or Spanish?

English, plain and easy, with the Spanish names of the dishes and the little words you hear in any Mexican kitchen, like olla and comal. Anybody can follow it.

I'm not good with computers.

You don't have to be. You press one button and the book opens, like a photo opens. No account, no password. If it doesn't open, write to me and I'll walk you through it or give your money back.

Is this a subscription? Will you charge me again?

No. One payment, one time. No membership, no monthly anything, no free trial that turns into a bill.

What if I lose the file?

Your download link lives in the receipt Gumroad emails you, so that's the thing to keep. Lost it too? Gumroad can send it again to the address you bought with, or write to me and I'll help.

What if I don't like it?

Write to me within 30 days and I'll give your money back, and you keep the book. I'd rather do that than have you feel cheated.

Questions before you buy? Write to me, I answer every one myself.

Ready when you are

Cook it the Mexican way. Nothing wasted.

$29.99 once, instant PDF, 30-day money back. 90 recipes and a Recetario to hang by the stove.

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